Personal Branding

Cover Your Digital Tracks

As the line between our personal and professional lives continues to blur, it becomes increasingly more difficult to keep a firewall between the two, and therefore more likely that at some point something you said or posted will come back to haunt you.

We are more connected, more prone to oversharing, and more indignant than ever.  This is not only a recipe for a digital disaster, the risk exponentiates the more active one is with social media.

Out an abundance of caution, I do often suggest, with the exception of work specific LinkedIn posts and shares, that clients lay off the social media while they are in job hunt mode as it only takes one ill-conceived post to sabotage a potential opportunity.

Part of your personal branding is managing your online presence and posting in a way that supports your brand, and avoiding posts that conflict with it.  Think before you post.  Is what you are about to share building your brand, or potentially harming it?  With a simple click of a button, you can do major damage to your brand in ways that you could have never done in the past.

70% of potential employers are searching for you on Google and your social media posts.

So let me make this as simple as I can.  If you have rants, pictures, posts that you wouldn’t want your mother to see you best remove them from your digital footprint.  Clean up your act on this front.

Then start aligning your digital footprint with your personal brand and use social media to enhance your brand.  Avoid controversial topics and start engaging in topics and activities that interest you by posting comments about things others have written that demonstrate how you think.  Also post photos, links, even your own blog posts that represent who you are, how you think, and demonstrate your brand.

I promise you that potential employers are using your social media inputs to access your behavior, cultural fit, and how you think. 

Why not use this to your advantage and a way stand out from the competition?

Social Media Can Help You Land The Job

Building an online presence to enhance your personal brand starts with putting your best self on it and using the social media platforms to differentiate yourself.

While I have indicated previously I think it best to not share every thought in one’s head and to avoid the obvious polarizing topics it doesn’t mean that your online presence can’t have a personal component, in fact, it should, it is about your personal brand after all.   You just need to be smart about it.

It can be a good thing to add interests outside of work to your brand, to show that you have a sense of humor, or that there are issues you are passionate about.

I am suggesting that you do in an authentic and intentional way.  Your work interests and your life outside of work should give a fuller picture of who you are as a brand, and compliment each other.  Use a strategy and focus on your social media sharing.

It’s all about differentiation. Using social media properly to tell your whole story and add to your brand can set you apart from the competition.

For example, let’s say you are seeking a Director of Product Development role for which you and a cast of several hundred others are equally qualified for, in this way you are a commodity.  But imagine if the hiring decision maker discovered that you shared a love of surfing just like her. Or that when the company recruiter was gathering your social media footprint discovered your positive Yelp review of his favorite restaurant.  Suddenly, you aren’t such a commodity anymore and have something that not only separates you from your competition just may help you land the job.

So be intentional with your social media sharing, and be positive.  The old adage that if you don’t have anything nice to say don’t say anything at all works best in the digital world.  Share in ways and on platforms that first bring value to others through knowledge sharing and being helpful, then think about how to add to your personal brand.


What Does Your Social Media Say About Your Personal Brand?

As the line between our personal and professional lives continues to blur, it becomes increasingly more difficult to keep a firewall between the two, and therefore more likely that at some point something you said or posted will come back to haunt you.

We are more connected, more prone to oversharing, and more indignant than ever.  This is not only a recipe for a digital disaster, the risk exponentially increases the more active one is with social media.

Out an abundance of caution, I do often suggest, with the exception of work specific LinkedIn posts and shares, that clients lay off the social media while they are in job hunt mode as it only takes one ill-conceived post to sabotage a potential opportunity.

Part of your personal branding is managing your online presence and posting in a way that supports your brand, and avoiding posts that conflict with it.  Think before you post. Is what you are about to share building your brand, or potentially harming it? With a simple click of a button, you can do major damage to your brand in ways that you could have never done in the past.

70% of potential employers are searching for you on Google and your social media posts.

So let me make this as simple as I can.  If you have rants, pictures, posts that you wouldn’t want your mother to see you best remove them from your digital footprint.  Clean up your act on this front.

Then start aligning your digital footprint with your personal brand and use social media to enhance your brand.  Avoid controversial topics and start engaging in topics and activities that interest you by posting comments about things others have written that demonstrate how you think.  Also post photos, links, even your own blog posts that represent who you are, how you think, and demonstrate your brand.

I promise you that potential employers are using your social media inputs to access your behavior, cultural fit, and how you think.   

Why not use this to your advantage and a way stand out from the competition?