Building an online presence to enhance your personal brand starts with putting your best self on it and using the social media platforms to differentiate yourself.
While I have indicated previously I think it best to not share every thought in one’s head and to avoid the obvious polarizing topics it doesn’t mean that your online presence can’t have a personal component, in fact, it should, it is about your personal brand after all. You just need to be smart about it.
It can be a good thing to add interests outside of work to your brand, to show that you have a sense of humor, or that there are issues you are passionate about.
I am suggesting that you do in an authentic and intentional way. Your work interests and your life outside of work should give a fuller picture of who you are as a brand, and compliment each other. Use a strategy and focus on your social media sharing.
It’s all about differentiation. Using social media properly to tell your whole story and add to your brand can set you apart from the competition.
For example, let’s say you are seeking a Director of Product Development role for which you and a cast of several hundred others are equally qualified for, in this way you are a commodity. But imagine if the hiring decision maker discovered that you shared a love of surfing just like her. Or that when the company recruiter was gathering your social media footprint discovered your positive Yelp review of his favorite restaurant. Suddenly, you aren’t such a commodity anymore and have something that not only separates you from your competition just may help you land the job.
So be intentional with your social media sharing, and be positive. The old adage that if you don’t have anything nice to say don’t say anything at all works best in the digital world. Share in ways and on platforms that first bring value to others through knowledge sharing and being helpful, then think about how to add to your personal brand.